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Course Curriculum

Section: 1 Introduction
1. You Will Learn Proven Marketing Strategies! 00:00:00
Digital Marketing Course Notes 00:00:00
Digital Marketing Frequently Asked Questions 00:00:00
The “One Thing” That Will Transform Your Marketing 00:00:00
5 Best Free Digital Marketing Tools 00:00:00
Section: 2 Marketing Fundamentals
Project Overview: Create a Buyer Persona & Unique Selling Proposition 00:00:00
How to Create a Buyer Persona 00:00:00
8 Ways to Find Your Audience Online 00:00:00
How to Identify Your Unique Selling Proposition 00:00:00
Taking Action: Create a Buyer Persona & Unique Selling Proposition 00:00:00
3 Steps to Get Valuable Feedback on Your Project 00:00:00
Section: 3 Market Research
Project: Validate Your Idea with Typeform 00:00:00
Why Typeform? 00:00:00
How to Design Your Online Survey 00:00:00
How to Distribute Your Online Survey 00:00:00
How to Analyse Your Survey Results 00:00:00
Taking Action: Validate Your Idea with Typeform 00:00:00
Section: 4 Wordpress
Project: Create a WordPress Website in 1hr Without Any Technical Skills 00:00:00
Why WordPress? 00:00:00
How to Choose a Domain Name 00:00:00
Domain Registration & Hosting 00:00:00
How to Install WordPress 00:00:00
How to Add Pages & Posts to WordPress 00:00:00
Google Analytics for WordPress 00:00:00
How to Choose & Install a Premium Theme 00:00:00
Taking Action: Create Your Site in 5 Steps! 00:00:00
Section: 5 Email Marketing
Project: Get Your First 10 Email Subscribers in 30 Days 00:00:00
Course Notes – Email Marketing 00:00:00
Why List Building Is So Important 00:00:00
How to Integrate MailChimp with WordPress 00:00:00
How to Track Email Sign Ups with Google Analytics 00:00:00
How to Add a Lead Magnet to Your Sign Up Form 00:00:00
How to Turn Your Homepage Into a Landing Page 00:00:00
How to Use Pop Ups & Opt In Forms 00:00:00
How to Use LeadPages to Grow Faster 00:00:00
How to Create an Email Campaign in Mailchimp 00:00:00
Email Analytics: 5 Metrics to Track 00:00:00
Taking Action: Set Up Your Sign Forms & Incentives 00:00:00
Section: 6 Copywriting
Project: Write Copy That Sells 00:00:00
Course Notes – Copywriting 00:00:00
What is Copywriting & Why is it Important? 00:00:00
How to Write For Your Buyer Persona 00:00:00
Attention – Headlines are “Eighty Cents of the Dollar” 00:00:00
11 Tips to Write Magnetic Headlines 00:00:00
A.I.D.A – Interest, Desire & Action 00:00:00
Taking Action: Use A.I.D.A to Write Copy That Sells 00:00:00
Section: 7 Search Engine Optimization (SEO)
Project: Complete this 26-Point SEO Checklist 00:00:00
Course Notes – SEO 00:00:00
An Overview of SEO 00:00:00
5 SEO Metrics to Measure SEO Performance 00:00:00
How to SEO Optimise Your Homepage 00:00:00
How to Verify Your Website in The Google Search Console 00:00:00
How to Improve Website Performance & Speed 00:00:00
How to Take the Google Mobile Friendly Test 00:00:00
How to Do Keyword Research: Steps & Strategy 00:00:00
How to Quickly Brainstorm 10’s of Keyword Ideas 00:00:00
How to Narrow Down Your Keyword List using Google Keyword Planner 00:00:00
How to Assess Keyword Competition & Choose Target Keywords 00:00:00
How to Write Title Tags Search Engines Love 00:00:00
How to Skyrocket Clickthrough Rate with Meta Descriptions 00:00:00
How to Appear in the Google Image Search Results 00:00:00
Copy Optimization: Headings Tags, Outgoing & Internal Links etc. 00:00:00
The Types of Backlinks That Really Matter and How to Get Them 00:00:00
How to Maximise Links for Your SEO Campaigns 00:00:00
How to Create Content That Generates Links & Social Shares on Autopilot 00:00:00
How to Leverage Authority Websites and Top of the Search Results 00:00:00
Student Q&A #1 00:00:00
Student Q&A #2 00:00:00
Local SEO: How to Rank Your Local Business in Google 00:00:00
Taking Action: Follow the 26 Point SEO Checklist! 00:00:00
Section: 8 YouTube Marketing
Project: Use Simple Videos to Drive Traffic & Sales 00:00:00
Course Notes – YouTube 00:00:00
Why YouTube 00:00:00
YouTube Marketing Strategy 00:00:00
Watch Time is Golden 00:00:00
The Subscriber Advantage 00:00:00
YouTube Recording Software & Mics 00:00:00
YouTube Acccount Set Up & Optimization 00:00:00
YouTube Keyword Research 00:00:00
YouTube Video Structure 00:00:00
YouTube SEO 00:00:00
Youtube Thumbnails 00:00:00
YouTube Annotations & Cards 00:00:00
YouTube Promotion 00:00:00
YouTube Analytics 00:00:00
Taking Action: Upload Your First Video 00:00:00

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